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Promoting your products or
services by email can be a
powerful and flexible form
of direct marketing. You can
communicate your messages
quickly and cheaply. You can
also tailor your message to
specific types of customer
more cost-effectively than
with paper-based marketing.
However, you should plan
your email marketing with
care to make it relevant and
interesting to recipients.
You also need to be aware
that you must always obtain
their consent before sending
them marketing emails. |
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